I've been using concealers to diminish the appearance of the inherited dark skin around my eyes since I was 12, so I have a lot of experience with concealers. I am amazed at how little of this product you need to do the job. (I use my fingertips and not the brush.) It also lasts all day.
I also love that it has SPF 25. I have strategically been using sunscreen for around my eyes for 10+years, and it has really paid off. At 46, I still don't have crows feet. I'm happy to add this product to my anti-aging arsenal.